Hi! I am Yara Samad, a product and industrial designer with a focus on making better, more intuitive, ritualistic, and long-lasting consumer products and experiences. I view the world and my practice by looking at systems and power, human psychology, physiology, and neuroscience - how our physical traits relate to our emotional responses, and through cultural, geographical, and historical lenses. I strive to create products that maximize positive impact while minimizing harm to the ecosystems involved in their production.

I am studying at Carnegie Mellon and Central Saint Martins. My practice allows me to craft tools that reflect our history while solving present-day challenges, creating artifacts for future generations to learn from.

My biggest asset is understanding how people work. I take the time to really listen to people and understand the lens in which they see the world. When I create, I see things through the perspective of the humans I design for, removing my ego and judgment, relating their lives to my own experiences. I love the process because it represents the best part of being human; going beyond empathy into compassion.